About CEM MusicTest

Based on the significant changes in distribution and costumer consumption during the last decade, and increasing competition in the market, Voxmeter and GAFFA has partnered to keep the deferent industry actors updated with consumer tests and polls of the music market. 

Based on the significant changes in distribution and costumer consumption during the last decade, and increasing competition in the market, Voxmeter and GAFFA has partnered to keep the deferent industry actors updated with consumer tests and polls of the music market.

Danish music is a billion kroner industry. That was shown by the report “Dansk Musikomsætning 2015” by the consultancy Rambøll has produced for the Danish music industry. The analysis shows that the biggest sources of revenue is respectively live music and sales of recorded music. Live music brings in a revenue just below 3,9 billon Danish kroner, while recorded music brings out 2,8 billion. At the same time the report shows good growth in a number of areas.

Since 2008 Voxmeter has developed the analysis system CEM Intelligence, that collect every costumer interview and survey within a long list of industries, amongst others banking, NGO, retail, travel and entertainment. Now time has come to the music industry, where 26.000 interviews are conducted each year. By now interview data has been collected since October 2017, analogous to half a year’s data.

This mean that we now have access to a large amount of market information about music consumption, venues, festivals, and test of music.

The analysis system is called CEM Music Intelligence. With this we’re able to predict changes in the consumers’ demand and need. A great amount of information to the benefit of, for example, festivals that want to survey the interest for tickets. Or, maybe even more interestingly, potential guests that are neglected – and the reason for this. Whether you work for a venue, a festival, a record company, are an agent for an orchestra, or a musician yourself, this gives you access to analysis and tests tailored for you.

Market Analysis for the Music Industry
Voxmeter conducts 26.000 interviews per annum with Danes about their music consumption, preferences, visits to venues and concerts, and much more. Furthermore, Voxmeter test new music each week, along with ongoing pre-tests of upcoming releases. All of this made easily available in Voxmeter’s analysis system “CEM Music Intelligence”.

Music Test
Voxmeter conducts tests each week on a selection of established artists current releases. Along with miscellaneous media, amongst others GAFFA and Voxmeter’s opinion webpage, these music tests are published on the official “CEM MusicTest” hit chart. Furthermore new, as well as established, artists can pre-test their music, that can be compared to new releases and thereby get a valid prognosis of how good it will do on in the market – and what might be a good idea to change. Voxmeter has fully automated every process, so pre-tests can be completed in under 5 working days, no matter what world market is targeted.
This way artists, booking businesses and record companies can create their own site and do everything themselves – easy, cheap and fast. Watch how easy it is in this video!

Festivals and Venues
Business developers at venues and festivals can now, easier than ever create success for their venue or festival. Voxmeter’s model CEM Intelligence makes it intuitively easy to translate audience analysis within the following missions:

  • Marketing: Attract more audience
  • Ticket sales: Win the ripe costumers
  • Loyalty: Maintain your audience
  • Forecast: Predict new trends, costumer need and the next event

Start now – Click here and create your profile on CEM MusicTest.

CEM MusicTest is a collaboration between GAFFA and Voxmeter.